What are people actually paying for their 4Runners right now?

[HVLA]

So let us all start with where we are located than go down to color, trim and so on within that 500 miles radius.

yes I do. I’m in financial services sector.

Then why are you replying with what YOU paid for your trailhunter while claiming that Toyota has different MSRPs and not showing the window stickers proving it?

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[calvincartier]

Do you know what msrp is? Lets see the window sticker for both vehicles.

Yes I do. I am on the analyst side of financial services sector and yes I do know how pricing, demand, supply and diligent RD before making big purchase and or asking question that has so much variables contribute to it and or trying to compare an orange to apple.

 

[4Low]

$7K off my ORP. They had to get it from another dealer under same umbrella and it had TRD wheels and ARB rack which I didn’t want to pay for. Plus I took delivery at the end of Dec 2025 so that may have helped.

 

[BadTrainDriver]

If you look at that MSRP spec sheet u will see that car build for that dealer and that region according to the sale numbers came in for that trim, that dealer and that region. Than Toyota will made up that MSRP number for that car when it starts rhe process of building it. I know because I have friends who is in corporate finance for Toyota of Nortn America. I wished people just stop with that MSRP comparison. Learn all the facts at least before comparing apple even to apple in this case.

I have no idea what you're talking about, in regard to the above statement.

yes I do. I’m in financial services sector.

Is English your native language? Perhaps I'm losing something in translation?

 

[BadTrainDriver]

If you look at that MSRP spec sheet u will see that car build for that dealer and that region according to the sale numbers came in for that trim, that dealer and that region. Than Toyota will made up that MSRP number for that car when it starts rhe process of building it. I know because I have friends who is in corporate finance for Toyota of Nortn America. I wished people just stop with that MSRP comparison. Learn all the facts at least before comparing apple even to apple in this case.

Here are two 2026 4Runner TrailHunter editions, one from the dealer I purchased from (McDaniel's in Marion, OH), and one from a dealer in Spokane Washington. They are identically priced; save one has more options. If you have proof that this isn't always the case depending on dealer and region, please provide it.

 

[Frostyperspective]

To move on from arguing with Calvin...
I got mine a month ago (ORP with the upgraded TRD wheels, and a few other smaller things). Used the google sheet on this site to find it in Cheyenne, WY and it had $4.5k dealer discount from MSRP. So after the add-ons and discount, ended up being just under $59. I was searching for Everest Green, which my location was having a very hard time getting.

 

[TrdProGirl84]

OP wants to know what type of discounts, if any, people are getting.

Gonna be random depending on where you live if any at all.

 

[Rodo94]

Bay Area, 5k off Platinum

 

[4RunnerJay]

Almost $5,000 off MSRP on a Black ORP.

 

[dnichole]

Trying to get a realistic sense of the market lately…

Not to compare or judge, just feels like numbers are all over the place right now depending on the dealer and location.

Curious what everyone else is seeing.

I picked my 2026 SR5 in PA for under 50k

 

[Beedeviled]

Ok, where’s that guy or gal that paid over MSRP?…We know you’re out there.

 

[TrdProGirl84]

Correct. But in the TRD PRO and Trail Hunter the inventory of these two trim are very tight. Buyers still look at 69K minimum and I betcha dealer won’t budge neither.

Ha. You’re right they absolutely won’t.

 

[CorvinoTRDPRO]

Just paid 85k Canadian for New Platinum

 

[lonz]

Your target discount on any 4Runner should always be 10% off MSRP, plus tax and doc fee with NO dealer add-ons. Most dealer will NOT do this deal, but some will. Look hard enough, and you'll get 10% off MSRP.

 

[Cranberry]

Just paid 85k Canadian for New Platinum

Glad to see im right in line with you. Mine is an ORP Hybrid. I paid for extended warranty, changed out running boards as well as changed out tow hooks. After tax i was right around $84,000

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