No Markup / No ADM Dealers @ MSRP Price for 2025 - 2026 4Runner 6th Gen - List Them

[bancroftdg]

Toyota of Dartmouth Mass has an ice cap/red iForce Max TRD Pro on the lot. MSRP is $70,574 and the advertised price is $65,900. I drove by it yesterday and was tempted to trade mine in for it but my wife would kill me

https://www.toyotaofdartmouth.com/v...-4runner-i-force-max-sport-utility?type=lease

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[djw4run]

$70,574 is not the MSRP on that TRD Pro but rather TSRP which is more inclusive. It includes delivery fees and other options that may not be part of the MSRP (Monroney) sticker so it gives the buyer the appearance of a bigger discount or price reduction. Common ploy in the trade.