No Markup / No ADM Dealers @ MSRP Price for 2025 - 2026 4Runner 6th Gen - List Them

[bancroftdg]

Toyota of Dartmouth Mass has an ice cap/red iForce Max TRD Pro on the lot. MSRP is $70,574 and the advertised price is $65,900. I drove by it yesterday and was tempted to trade mine in for it but my wife would kill me

https://www.toyotaofdartmouth.com/v...-4runner-i-force-max-sport-utility?type=lease

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[djw4run]

$70,574 is not the MSRP on that TRD Pro but rather TSRP which is more inclusive. It includes delivery fees and other options that may not be part of the MSRP (Monroney) sticker so it gives the buyer the appearance of a bigger discount or price reduction. Common ploy in the trade.

 

[Jacula]

Anyone know of any dealers in the Greater Cleveland area (Ohio) selling at MSRP?

Any dealers in Northern New Jersey ?

 

[Wave]

Indiana
Wyler Toyota - Clarksville Indiana
Needs to be removed.

I have been speaking with them over the last few days. Despite negotiating hard they are unwilling to remove $2000 of additional dealer add ons (that I dont want and have not actually been physically added to the vehicle yet). I explicitly told them I will pay MRSP. They said No. This was their "policy"
@olefriend

 

[NotApplicable]

Damian Lillard - McMinnville, OR. Great experience. I paid invoice (approx 7% off MSRP) for my non-hybrid Limited and picked it up the day after it arrived. There was absolutely 0 pressure to add anything and they will do the paperwork with you digitally before you even go in. Total time spent at dealership was around 1 hour, and some of that was was me inspecting and test driving the vehicle.

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