Dealers Adding $5K Price Markups on New 2025 4Runner

[Parker516]

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

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[Parker516]

Oh I know. I've seen lots of dealers that have an MSRP only policy also. Just pointing out an extreme markup example. Added a screenshot above btw.

 

[andim]

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

I can only imagine how much a rip off the service at this dealer will be. If they have no shame price gouging by almost 20% then I don't believe they will give you fair quotes on repairs. I would also not expect them to be fair on issues with their service. Buyer beware.

 

[StickerFab]

Found this one today. Toyota's site said 41k and they basically ignored that and said see the SRP?

I don't know what the hidden 10k is.

 

[zgreen]

There's a list of no-markup no-ADM Toyota dealers here:

No Markup / No ADM Dealers @ MSRP Price for 2025 4Runner 6th Gen - List Them

Add any that you know to the list. That would help other users avoid markups.

Kalispell Toyota in Montana has a dealer policy not to markup any vehicles. They are fantastic and my Black on Black TRD Pro is arriving mid-March at MSRP.

 

[StickerFab]

bait and switch and switch again... was 58k.

 

[Dead Horse]

Found this one today. Toyota's site said 41k and they basically ignored that and said see the SRP?

I don't know what the hidden 10k is.

That's f'n incredible LOL

 

[surfcast_rig]

Just paid a $6k dealer mark up on an ice white SR5 3rd row 4x4 etc, compromise was them swapping the interior for tan leather for an additional $1700. the long island toyota dealerships wanted $6-10 over sticker or finance 800 credit at 9.75%

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