No Markup / No ADM Dealers @ MSRP Price for 2025 - 2026 4Runner 6th Gen - List Them

[bancroftdg]

Toyota of Dartmouth Mass has an ice cap/red iForce Max TRD Pro on the lot. MSRP is $70,574 and the advertised price is $65,900. I drove by it yesterday and was tempted to trade mine in for it but my wife would kill me

https://www.toyotaofdartmouth.com/v...-4runner-i-force-max-sport-utility?type=lease

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[djw4run]

$70,574 is not the MSRP on that TRD Pro but rather TSRP which is more inclusive. It includes delivery fees and other options that may not be part of the MSRP (Monroney) sticker so it gives the buyer the appearance of a bigger discount or price reduction. Common ploy in the trade.

 

[Jacula]

Anyone know of any dealers in the Greater Cleveland area (Ohio) selling at MSRP?

Any dealers in Northern New Jersey ?

 

[Wave]

Indiana
Wyler Toyota - Clarksville Indiana
Needs to be removed.

I have been speaking with them over the last few days. Despite negotiating hard they are unwilling to remove $2000 of additional dealer add ons (that I dont want and have not actually been physically added to the vehicle yet). I explicitly told them I will pay MRSP. They said No. This was their "policy"
@olefriend

 

[NotApplicable]

Damian Lillard - McMinnville, OR. Great experience. I paid invoice (approx 7% off MSRP) for my non-hybrid Limited and picked it up the day after it arrived. There was absolutely 0 pressure to add anything and they will do the paperwork with you digitally before you even go in. Total time spent at dealership was around 1 hour, and some of that was was me inspecting and test driving the vehicle.

 

[DannyvanDelft]

Anyone know of any dealers in the Greater Cleveland area (Ohio) selling at MSRP?

Just bought mine at Brunswick Toyota off I-71 for $3000 below MSRP

 

[Desert_6Gen]

Toyota of Dartmouth Mass has an ice cap/red iForce Max TRD Pro on the lot. MSRP is $70,574 and the advertised price is $65,900. I drove by it yesterday and was tempted to trade mine in for it but my wife would kill me

https://www.toyotaofdartmouth.com/v...-4runner-i-force-max-sport-utility?type=lease

You should email them and ask them if that true and if there are no additional add-ons. After looking at a few dealers in December, both of them are advertising below MSRP and once you get there, they are like that doens't include $2995 in add-ons. Is this normal for Toyota? I never had to deal with hidden add-ons from any other manufactures in my life. Toyota dealers are by far the least transparent dealer I've ever dealt with.

 

[HotWheels4]

Pat Lobb Toyota Mckinney Tx, Good experience with Kamal

 

[4score]

Auburn Toyota - Auburn, CA (Jake)

 

[jgutierrez89]

I bought our Off Road Premium Hybrid TSRP: $61,030 last week from San Marcos Toyota in Texas. I was able to get it down to $57,516 after tt&l I was at $60,086 otd.

 

[mdp5094]

Hello, new member thanks for the add, curious to see what others paid. We walked onto the lot at Team Toyota of Glen Millls in SE PA. Scooped up a 2026 SR5 in ICE cap with a sticker of $47,113 and wound up getting it for $43,137. Felt like it was a great deal.

 

[HotWheels4]

I bought our Off Road Premium Hybrid TSRP: $61,030 last week from San Marcos Toyota in Texas. I was able to get it down to $57,516 after tt&l I was at $60,086 otd.

San Marcos Toyota was horrible experience for me. The sales guy called us back after a first visit saying they had the vehicle i was looking for. Unfortunately he was was just playing games saying that the Trd Off Road Prem i was looking for was on the truck in the back. They just wanted to waste my time and get my trade in with out having anything to sell me in January.

Seems like you got a decent deal tho. I went to Dallas to pick mine up, TSRP was 58730 for ORP non hybrid in January and pre ordered it only got 500 off TSRP.

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