What are people actually paying for their 4Runners right now?

[sumit]

I paid $4k off of MSRP on a 2026 SR5 in Seattle area.

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[calvincartier]

In SoCal I talked to number of dealers last month. Most best case was MSRP and a lot were 2-3k over MSRP due to pain protection or etching or ect.. I was able to to get closer to 5k under sticker price.

Correct. But in the TRD PRO and Trail Hunter the inventory of these two trim are very tight. Buyers still look at 69K minimum and I betcha dealer won’t budge neither.

 

[calvincartier]

I paid $4k off of MSRP on a 2026 SR5 in Seattle area.

Yes. SR5 inventory are plenty and so as TRD trim. The PRO and the TH are another story.

 

[Beedeviled]

Houston is adding 4k+ to everything with all the extra dealer bs. 60k+ easy down here, which is why I drove 4 hours to Boerne to get 6k under msrp

I ended up at Northpark since Boerne inventory wasn’t available for what I was looking for. Will end up at Boerne for routine maintenance and anything else.

 

[mfoga]

That was for an ORP though. There was definitely inventory but a lot of dealers just want that old COVID pricing where people were willing to pay 3-4k just because the dealership said that's the price. I only threw the idea of Pro out to see what I could get when the price was getting withing a few k of a Pro sticker price.

 

[calvincartier]

That was for an ORP though. There was definitely inventory but a lot of dealers just want that old COVID pricing where people were willing to pay 3-4k just because the dealership said that's the price. I only threw the idea of Pro out to see what I could get when the price was getting withing a few k of a Pro sticker price.

Well the PRO and TH inventory are and always will be very tight. You would be very lucky to pay 69K even or at MSRP. I was very blessed. I paid 67K for my fully loaded TH and the only reason I got this lucky because this dealer sold so many THs so Toyota kept giving them all the allocation of THs. The way Toyota works is the more of certain trims the dealer SOLD the more likely that dealer will get all the allocation of that trim. Toyota will keep the supply of that trim to that dealer more than other.

 

[ShotsFired]

4K off a 2025 TRD in Erie ,Pa. $59 K was window sticker. 77 miles on it. Safety Sense 3.0 was the first thing I turned off. The big screen on the dash is useless if you don't sign up for Toyota app.

 

[calvincartier]

4K off a 2025 TRD in Erie ,Pa. $59 K was window sticker. 77 miles on it

TRD what thou?

 

[river-runner]

Colorado here.

Just took home a 2026 TRD ORP with upgraded wheels and some other add ons for $56k (before taxes/fees). Sticker was $61k and was able to get them to price match another dealers incentives.

It was late in the afternoon on the last day of the month so I think they were more willing to flex to make the sale before month end.

 

[ColoradoKevin]

I picked up a TRD OFP with the moonroof and paint (red) in Denver for $54K (before taxes/fees). Sticker was $59K. This was in mid-March.

 

[Joestac]

Houston is adding 4k+ to everything with all the extra dealer bs. 60k+ easy down here, which is why I drove 4 hours to Boerne to get 6k under msrp

That is interesting. I'm in Dripping and I had called Boerne because they had a Trailhunter for $3700 under MSRP. Their manager said to get the "internet price" I would have to pay full price for their tint, ceramic coating, and GPS. I declined and landed one at Keeting Toyota in Houston for $4600 under after I finally got them to take the GPS off. I wouldn't recommend them, but I was able to get a decent price.

 

[calvincartier]

That is interesting. I'm in Dripping and I had called Boerne because they had a Trailhunter for $3700 under MSRP. Their manager said to get the "internet price" I would have to pay full price for their tint, ceramic coating, and GPS. I declined and landed one at Keeting Toyota in Houston for $4600 under after I finally got them to take the GPS off. I wouldn't recommend them, but I was able to get a decent price.

lol. What is their MSRP? That number is also so much different from dealer to dealer.

 

[mfoga]

How is MSRP different from dealer to dealer. The dealer price could be but MSRP is Toyotas price. If I build a car on their site that MSRP. If a dealer wants to add shit or just charge extra that is not MSRP.

 

[SouthCoast]

That is interesting. I'm in Dripping and I had called Boerne because they had a Trailhunter for $3700 under MSRP. Their manager said to get the "internet price" I would have to pay full price for their tint, ceramic coating, and GPS. I declined and landed one at Keeting Toyota in Houston for $4600 under after I finally got them to take the GPS off. I wouldn't recommend them, but I was able to get a decent price.

Yeah, there are many dealerships that try to add those BS add-ons for thousands of dollars only to give you a very similar dollar amount off which pretty much equates to paying MSRP in the first place. It’s just dealership games to screw the customer. I saw one at Fred Haas Toyota in Houston for a limited at $73,000. They had $3000 in extra BS paint protection on top of all the other crap they added. Definitely would not buy from them.

 

[calvincartier]

How is MSRP different from dealer to dealer. The dealer price could be but MSRP is Toyotas price. If I build a car on their site that MSRP. If a dealer wants to add shit or just charge extra that is not MSRP.

No. Toyota pricing that trim for that region at that particular period. Toyota got feeds back live data for every single car that sold minute to minute lol. So let’s all start with what is that MSRP? Before even starts with the 4k to 5k off MSRP lol.

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