You should leave them a google and yelp review. It's messed up how dealers can advertise a discounted "reasonable" market price only to pay that in BS add-on prices. A $4k add-on that's only worth $300 is complete robbery.
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2025 / 2026 4Runner Search: Available Inventory Allocations List - MSRP vs List Price, VIN, ETA, Ship Status, Dealers, Hold Status
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I hope I’m in the right thread: I was wondering what a good OTD price would be on a SR5/4WD/third row in MD (6% sales tax). I really don’t enjoy the purchasing experience…who does, I suppose.
Depends on your area. How many SR5's are available in your area or dealer. More vehicles available the better deal you can get. Most dealers are selling below MSRP. Ask for a OTD and see where their at. But you should be able to get atleast $2k below MSRP without much fuss. Just don't pay any additional dealer markups or add-ons. No matter how much they say it's already added to the vehicle.
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super helpful. Thanks for the quick info!
Seems to be plenty of TRD Pro and Trailhunters on the sold hybrid file which are $5k plus discount off MSRP, based on the "markup" column. Is that really where the market is now? Couldn't find the referenced readme.txt to learn more.
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Readme.txt is on the google drive https://drive.google.com/drive/folders/1uOnNR7wVHN6o5rTjcMhVsNL3SKq5UJwC?usp=sharing.
As seen in some prior posts like those of joestac, the dealer might give you that selling price as a starting put but charge you more for required dealer add ons (paint protection, etc) beyond that. Or they say that that does not include some add ons. So they play games sometimes. I would just look at a few of the ones with those $5k discounts and see what the dealer says on their website and what they say if you call them.
For example the one https://www.lynchtoyota.com/invento...heel-drive-4wd-trailhunter-jtevb5br8s5018823/ matches what the spreadsheet says but has the following statement (plus who knows if they have other required dealer add ons they did not list on the toyota website that up the price beyond that).
* Advertised Price and Smart Price Do Not Include $699 Dealer Conveyance
Fee.
See the posts by joestac starting at https://www.4runner6g.com/forum/thr...ip-status-dealers-hold-status.2707/post-93805 for his example of this.
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