What are people actually paying for their 4Runners right now?

[SouthCoast]

No. Toyota pricing that trim for that region at that particular period. Toyota got feeds back live data for every single car that sold minute to minute lol. So let’s all start with what is that MSRP? Before even starts with the 4k to 5k off MSRP lol.

MSRP on mine was 63. I got it for 57. This was May of last year.

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[calvincartier]

How is MSRP different from dealer to dealer. The dealer price could be but MSRP is Toyotas price. If I build a car on their site that MSRP. If a dealer wants to add shit or just charge extra that is not MSRP.

For example. Even

MSRP on mine was 63. I got it for 57. This was May of last year.

Good Now what model and what trim and what region. For example the MRSP for my TH was 69500 for pretty much for the entire western region back in 12/25. I was able to find an identical TH for 67000 in New Mexico. Why? Because this dealer sold so many THs to the point Toyota gave them pretty much all allocation in NEW Mexico. This dealer sold average two THs per weeks. Toyota will do what it knows best to help out the dealer and their brand/model and trim.

 

[calvincartier]

MSRP on mine was 63. I got it for 57. This was May of last year.

I can tell you one thing for 63K MSRP is pretty high for what ever model or trim you have unless it is a TRD PRO or TH.

 

[BadTrainDriver]

Correct. But in the TRD PRO and Trail Hunter the inventory of these two trim are very tight. Buyers still look at 69K minimum and I betcha dealer won’t budge neither.

I received 10% off MSRP on my 2025 TrailHunter in December 2025. The same dealership has a 2026 incoming TrailHunter for $5,091 discount, and it's listed as sale pending.

 

[HVLA]

I got $1k off my TRD ORP last August. No trade, financed through Toyota.

 

[calvincartier]

I received 10% off MSRP on my 2025 TrailHunter in December 2025. The same dealership has a 2026 incoming TrailHunter for $5,091 discount, and it's listed as sale pending.

From what MSRP lol. That MSRP number is so vague from region to region and supply and demand at that particular period.

 

[BadTrainDriver]

From what MSRP lol. That MSRP number is so vague from region to region and supply and demand at that particular period.

How so?

 

[calvincartier]

How so?

If you look at that MSRP spec sheet u will see that car build for that dealer and that region according to the sale numbers came in for that trim, that dealer and that region. Than Toyota will made up that MSRP number for that car when it starts rhe process of building it. I know because I have friends who is in corporate finance for Toyota of Nortn America. I wished people just stop with that MSRP comparison. Learn all the facts at least before comparing apple even to apple in this case.

 

[HVLA]

From what MSRP lol. That MSRP number is so vague from region to region and supply and demand at that particular period.

Msrp is msrp.

 

[HVLA]

If you look at that MSRP spec sheet u will see that car build for that dealer and that region according to the sale numbers came in for that trim, that dealer and that region. Than Toyota will made up that MSRP number for that car when it starts rhe process of building it. I know because I have friends who is in corporate finance for Toyota of Nortn America. I wished people just stop with that MSRP comparison. Learn all the facts at least before comparing apple even to apple in this case.

Of course you can provide proof of this right?

 

[calvincartier]

Msrp is msrp.

That what consumer likes to think. Good luck.

 

[calvincartier]

Of course you can provide proof of this right?

Yes. For example 110/25 for the western region MSRP was 69500 for identical TH. EXCEPT a dealer in NEW Mexico was 67500. Why? Because they have the ability to push the TH trim faster than any dealers in that region. Yes I purchased mine at 67500 with them and I’m from California. Now let compared apple to Apple shall we..

 

[Moon_89]

I got my 6th gen last June, a TRD ORP (Non-Hybrid) for msrp $60k. My build had $4k worth of accessories, which includes the upgraded TRD wheels. I also got $50k trade-in for my 2023 Lexus IS500, which had like 45k miles.

 

[HVLA]

Yes. For example 110/25 for the western region MSRP was 69500 for identical TH. EXCEPT a dealer in NEW Mexico was 67500. Why? Because they have the ability to push the TH trim faster than any dealers in that region. Yes I purchased mine at 67500 with them and I’m from California. Now let compared apple to Apple shall we..

Do you know what msrp is? Lets see the window sticker for both vehicles.

 

[calvincartier]

So let us all start with where we are located than go down to color, trim and so on within that 500 miles radius.

Do you know what msrp is? Lets see the window sticker for both vehicles.

yes I do. I’m in financial services sector.

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