No Markup / No ADM Dealers @ MSRP Price for 2025 - 2026 4Runner 6th Gen - List Them

[BG1]

My local NJ dealer just sent me details of an allocation for Feb.
It's for the TRD Sport Premium part time AWD, which is what I wanted which is $56,060 per the basic build list, no sunroof wanted.
It's stuffed with $4,272 of extras which after delivery, taxes etc, they want $63,227 for....
Looks like I'll be hanging on to the current 2022 4R for a while yet. Interesting is that it's a lease and Toyota finance has let me extend for 6 months to let supply settle down and about half of the payment goes to reduce the residual if I decide to buy it out.

I wonder who decides on the extras dealer or T HQ.

Sponsored

 

[CrispyTacoLover]

I think you are with the minority if I'm being honest. Looks pretty similar to every other 4R that we've seen now over multiple generations. I also don't see this forum going off like I've seen with other brands where people were chomping at the bit to get one. I'm curious, but have no real expectations at this point. I know how the 4 banger turbo's run, but I've never been a fan of Toyota's styling, and the only aspect that really matters is the interior. I'll know more when I drive one. If it feels and drives like the current generation, I'll be walking.

I seriously doubt the 2025 4Runner feels and drives like a 5th gen.

 

[Buzz]

I am in Canada, dealer markups not as prevalent as far as I know.
The dealership I have my order in with is markup free. As they said vehicles are expensive enough. ?

No markup but tons of BS options added on.

 

[4running]

I seriously doubt the 2025 4Runner feels and drives like a 5th gen.

It won't. Just look at the reviews of the new Tacoma vs. old and we know that it will drive and ride much better.

 

[ngfilla94]

Checked with all dealers in St. Louis, MO area and they will all be charging $3,000 “market adjustment” on Trailhunter and TRD Pro trims only. At least until Autumn of 2025. Other trims should not be affected by that. Has anyone else seem similar approaches in your area or just all the dealers in my area pulling a trust in the market “because they can”?

Ackerman on Hampton is selling at MSRP except for Trailhunter and Pro. They said $2.5k adjustment on those two.

 

[MudBug64]

Ackerman on Hampton is selling at MSRP except for Trailhunter and Pro. They said $2.5k adjustment on those two.

Yeah I did reach out to the 3 main dealers in STL. I’m looking at either the Pro or Trailhunter with a 3rd possibility being the ORP.

Told them I won’t do business until they remove the “market adjustment”- which they said probably wouldn’t happen until the end of 2025.

 

[olefriend]

Sorry to hear that happened. Impossible to know if the dealer was being honest or not. If it's a dealer with a decent reputation, it's probably unlikely they are using fake allocations to catfish buyers. Dealers are going to sell everyone of these first allocations pretty easily, so I don't see why they'd need to trick a potential buyer like that. They'd lose a future potential customer and also possible public reputation hit.

What's your plan now?

 

[TN Vols]

Sheehy Toyota of Fredericksburg, Virginia has 2 TRD Sport Premium allocations listed:

MSRP + $998 doc fee
Sheehy Toyota of Fredericksburg

 

[TN Vols]

Gates Toyota in South Bend, Indiana has a 2025 4Runner TRD Sport

1/30/25 build
$53,297 + $250 Doc Fee
Gates Toyota

 

[TN Vols]

Koch 33 Toyota in Easton, Pennsylvania has a 2025 4Runner TRD Off-Road Premium

MSRP- $58,505.00 (includes optional equipment totalling $2,085)

 

[albedo13]

Sorry if this is a dumb question. When looking at the Toyota inventory search page i see the Total SRP with a given number and then the price at that dealer. If those do not match, is that due to additional add on items, or is that an indication of dealer markup? It seems like if there is a difference it is usually in exact even increments of thousands, like 3000 or 5000. I have noticed that the first allocated 4runner at Oursman in Chantilly VA had a difference of exactly 5000 and now their 2 more recent have a difference of exactly 7500. Or is the info in the Toyota inventory page just too inaccurate to tell?

Sponsored