Dealers Adding $5K Price Markups on New 2025 4Runner

[neomist26]

My local dealership tried to attach a $10,000 markup to my mudbath TRD Pro when I finalized the purchased it a few weeks back bringing it almost $84k.

They eventually removed it, but took almost 2 hours and 3 or 4 managers. It wasn’t a pleasant experience especially since I had it preordered and had been waiting on it almost 4 months.

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[ToYoDaMan]

Got lucky through the Costco Car Buying Program.

 

[TRD Pro or Die Trying]

Yeah, Toyota of Tampa Bay had a $10,000 mark up on a TRD Pro I was looking at. They wouldn't move off of it. No thanks.

 

[gvan1998]

I just bought mine 25 ORP 5k off MSRP

 

[Desmolicious]

My 2026 TRD OR is due Saturday! $4k off MSRP for a 2026. Almost a year ago a local SoCal dealer had a $17K markup on an ORP!

 

[DannyvanDelft]

My 2026 TRD OR is due Saturday! $4k off MSRP for a 2026. Almost a year ago a local SoCal dealer had a $17K markup on an ORP!

Mine is too. 26 ORP $3k off MSRP

 

[j41ruX]

My local dealership tried to attach a $10,000 markup to my mudbath TRD Pro when I finalized the purchased it a few weeks back bringing it almost $84k.

They eventually removed it, but took almost 2 hours and 3 or 4 managers. It wasn’t a pleasant experience especially since I had it preordered and had been waiting on it almost 4 months.

 

[j41ruX]

Agree.. in my case was 4,900 , for a TRD Pro mudbath in Haines City , it’s crazy and not funny

 

[ColoradoOutdoors]

Nice work everyone who has negotiated invoice or something less than MSRP. 2026 TRD Pro incoming for me at the end of the month and it will be MSRP at my local dealer. The upside is that I was able to add and delete PIOs as I wanted.

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