When I was test driving LC's last year in August at several dealerships only one dealership actually had MSRP pricing and even then only for 1958's. All other dealers insisted on Markups between 3k and 5k plus dealer added features.
They rather had me walk away than lowering the price. At that time there were already quite a number of LC premium vehicles on the dealer lots that were not reserved to specific buyers. They still insisted on markups and I'm sure they eventually found customers that paid.
The LC is positioned as a premium vehicle so I guess the customer base is more willing to pay. The 4 Runner could be different because the customer base maybe is more utilitarian, pragmatic and off road oriented. So there is a chance that most customers do not pay markups but I guess we will see.
They rather had me walk away than lowering the price. At that time there were already quite a number of LC premium vehicles on the dealer lots that were not reserved to specific buyers. They still insisted on markups and I'm sure they eventually found customers that paid.
The LC is positioned as a premium vehicle so I guess the customer base is more willing to pay. The 4 Runner could be different because the customer base maybe is more utilitarian, pragmatic and off road oriented. So there is a chance that most customers do not pay markups but I guess we will see.
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