2027 4Runner TRD Pro in new Hot Honey color -- first photos

[JCinNC]

But the exclusivity of Pro models is what sells them all. If they made more they would sit on lots. Toyota doesnt want that. As you can see they made that mistake on the tacoma and now you can get discounts on them.

Exactly! And if someone wants a TRD Pro bad enough, they can find one. I looked for just 2 weeks - found one, dealer screwed me, and then found another a few days later. You'll likely have to travel a few hundred miles (550 for me) and pay the premium price with dealer add-ons, but they are out there and if you can't afford it, fine - but it's not a Toyota problem. Pretty sure they know exactly what they're doing. I was at my local dealership today and they only had 4 '26 4Runners on the lot - all Limiteds. Sales guy said they get a few Pros allocated throughout the year and people clamor for them. Price is not a barrier. Not making a direct comparison, but it's the same reason why Porsche and many other super car makers come out with special editions - they're coveted, expensive and will hold their value over just some regular 'ole 911!

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[JCinNC]

I got to see it in person to decide but it's definitely better than white. At least it doesn't look like a commercial vehicle, like white does.

Clearly I'm biased, but the TRD Pro in Ice Cap looks nothing like a SR5 or Tacoma, which I agree gives off that commercial vibe.

 

[Frostyperspective]

Can't wait to see how much y'all hate the 2028 pro color!

 

[Gator 22]

More info.

 

[Henry]

Real life looks at Hot Honey color on 2027 4Runner TRD Pro

Walkaround video -

 

[JCinNC]

Awful...just awful.

 

[axxman]

They had to put the bike on the roof just to keep the damn thing from beeping

update: that is an REI bike on the roof, not worthy.

 

[RunnerRocks]

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