No Markup / No ADM Dealers @ MSRP Price for 2025 - 2026 4Runner 6th Gen - List Them

[Stormie_SS]

Sheehy Toyota in Fredericksburg, VA has no markups. I put a deposit on a Trailhunter so we'll see if that holds true when it arrives.

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[Administrator]

Sheehy Toyota in Fredericksburg, VA has no markups. I put a deposit on a Trailhunter so we'll see if that holds true when it arrives.

Thanks for sharing!

 

[kzrman]

I just talked with Toyota of Anaheim, CA.
They confirmed that they will sell a 4Runner at MSRP, and that they will get some in in March.

 

[Ike582]

I think both statements are accurate, in that the 4R will be in short supply early on, so there aren't likely to be deals to be had. Once the supply of them increases, hopefully soon, my bet is you may be able to haggle a bit. Personally, I'm in the market now to replace my '18 Rubicon, and I'm willing to pay MSRP for a new 4R. But I'm not willing to accept a mark up.

 

[visually oriented]

New Tacomas are being advertised for $3000+ below MSRP. I expect that 2025 4Runners will be the same in 9 months. While you really like the new 4Runner there are a lot of people (the majority?) not sold on the turbo 4, hybrid, styling, interior quality and particularly the prices.

 

[Malloy]

For the 25 Toyota's, I've now changed my strategy and will be focused on less than MRSP. I'm in no rush, plus I don't think these will be flying outa showrooms.

Same. We will see!

 

[Jack]

Is the discount due to the shitty new tranny they are running....I believe this was an issue early on with the Tacoma's?

Yea Toyota issued this TSB (no recall) for the transmission issue:

https://www.tacoma4g.com/forum/thre...cement-9-9-24-updated-w-vin-lookup-tool.6809/

That was issued months ago, so we shouldn't see any of the same issue on the 2025 4Runner transmission.

 

[SSG B]

Anyone know any dealerships in the Tri state area they've had good experiences with? Looking to reserve with hopefully no markup!

?

 

[Dphotos]

Let's list the dealerships you know of which will sell the 2025 4Runner at MSRP price with no dealer markup. Here's the ones I know of...

Longo Toyota -- El Monte, CA
Elk Grove Toyota -- Elk Grove, CA
Toyota of Anaheim -- Anaheim, CA
Walnut Creek Toyota -- Walnut Creek, CA

I bought my 1997 Toyota 4Runner new from Longo Toyota and it is still my daily driver. I plan I buying a new 2025 from them even though there are many Toyota dealers close to me. They were easy to work with back in the 90's and I decided to stick with them again for my new 4Runner.

 

[kzrman]

I bought my 1997 Toyota 4Runner new from Longo Toyota and it is still my daily driver. I plan I buying a new 2025 from them even though there are many Toyota dealers close to me. They were easy to work with back in the 90's and I decided to stick with them again for my new 4Runner.

I tried to place an order with Longo, but was told that they would not sell to a out of stater.
They said that they are trying to save there limited inventory for locals.

 

[WKTJR1]

Yea Toyota issued this TSB (no recall) for the transmission issue:

https://www.tacoma4g.com/forum/thre...cement-9-9-24-updated-w-vin-lookup-tool.6809/

That was issued months ago, so we shouldn't see any of the same issue on the 2025 4Runner transmission.

The issue arises when casting sand from the torque converter (TC) is not completely flushed out during manufacturing. These particles can lodge themselves into the shift solenoids, leading to the problem. This is why both the TC and the transmission are replaced. However, specific diagnostic codes must be triggered for the transmission to qualify for replacement. If these codes are not present, the issue is addressed differently—or, more accurately, not addressed at all.

Since the contamination is not consistent some trucks affected under the TSB are running fine, some are intermittent and some had complete failures resulting in complete replacement. The folks with intermittent issues are the ones getting screwed.

Finally, Toyota is not identifying affected trucks still on the lots and certainly not discounting them. They are only offering financing so everything is on the buyer. Any discounts are from the dealer.

 

[Dphotos]

I tried to place an order with Longo, but was told that they would not sell to a out of stater.
They said that they are trying to save there limited inventory for locals.

I live in the area so that is good for us locals. I was put on a Longo wait list because I was a prior 4Runner customer and that I have had a very long ownership of my 4Runner which is 29 years as my daily driver. I can understand a dealer not wanting to sell out of state. There is a high demand for local customers. Local customers brings in more money for the service department too. My 4Runner needed very little service.

 

[MudBug64]

Checked with all dealers in St. Louis, MO area and they will all be charging $3,000 “market adjustment” on Trailhunter and TRD Pro trims only. At least until Autumn of 2025. Other trims should not be affected by that. Has anyone else seem similar approaches in your area or just all the dealers in my area pulling a trust in the market “because they can”?

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