No Markup / No ADM Dealers @ MSRP Price for 2025 4Runner 6th Gen - List Them

[zgreen]

MSRP only policy is good to see, but what are their dealer-added on parts and accessories like? Some dealers re MSRP only but make up for it by tacking on thousands in accessories.

Hey Jon. That is true. Many dealers add on a bunch of dealer crap, but there are good ones out there that don't. it just takes some time to find them. For example, Kalispell Toyota in Montana doesn't add one thing to their vehicles. Not even a dealer logo on the back, like a lot do. Hope you are able to find a good one!

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[JV-TRD]

Any recommendations for a Northeast dealership? Looking for a Mudbath TRD Pro. Almost every one I’ve called is at least $5000 over TSRP.

 

[JR1]

Any recommendations for a Northeast dealership? Looking for a Mudbath TRD Pro. Almost every one I’ve called is at least $5000 over TSRP.

In Missouri almost all dealers are at TSRP with no BS add ons. If you want to travel there are some Pros available still.

 

[RRMB]

Precision Toyota in Tucson, Arizona has a no mark-up policy.

https://www.pretoy.com/msrp/

Any others in your regions/areas?

I have a 4Runner TRD Off Road Premium that should arrive any day at Hatch Toyota in Show Low, AZ. Sale price was just under MSRP and they don't do dealer add-ons.

 

[jmald10]

Here's a nationwide list of known MSRP Toyota dealerships (there may be more not on this list).

Arizona MSRP Dealers
Avondale Toyota - Avondale, Arizona
Big Two Toyota - Chandler, Arizona

California MSRP Dealers
Toyota Sunnyvale - Sunnyvale, California
Salinas Toyota - Salinas, California
Toyota Of Walnut Creek - Walnut Creek, California
Longo Toyota - El Monte, California

Colorado MSRP Dealers
Mountain States Toyota - Denver, CO
Durango Toyota - Durango, CO

Georgia MSRP Dealers
Riverside Toyota - Rome, GA

Hawaii MSRP Dealers
Servco Toyota - Honolulu Oahu, Hawaii

Indiana MSRP Dealers
Wyler Toyota - Clarksville Indiana

Maryland MSRP Dealers
Fitzgerald Toyota - Gaithersburg, MD

Nebraska MSRP Dealers
Premier Toyota - North Platte, NE

New Hampshire MSRP Dealers
Grappone Toyota - Bow, NH

North Carolina MSRP Dealers
Modern Toyota - Asheboro, NC

North Dakota MSRP Dealers
Cedric Theel Toyota - Bismarck, ND
Minot Toyota - Minot, ND

Oklahoma MSRP Dealers
Four Stars Toyota - Altus, OK
Jim Norton Toyota - Tulsa, OK

Oregon MSRP Dealers
Colombia Gorge Toyota - The Dalles, OR

South Carolina MSRP Dealers
Hendricks Toyota - North Charleston, SC
Bob Richards Toyota - North Augusta (Beech Island) SC

Tennessee MSRP Dealers
Peppers Toyota - Paris TN

Texas MSRP Dealers
Family Toyota - DFW, Texas

Utah MSRP Dealers
Tony Divino Toyota - Ogden, UT

Virginia MSRP Dealers
Mechanicsville Toyota in Mechanicsville VA

The Hendricks Toyota in Apex, NC has the “mandatory options” Toyoguard (maintenance + roadside assist), Clear Paint Protection, All-Weather Floor Mats, Phone Charging Cables. These optional additions total ~$1386, + ~$2580 (Taxes 3%, Doc fees $698, DMV fees $129).
Does anyone know of a dealership in NC, VA, or nearby states that are selling at MSRP, with no markups or required add-ons BS.
I travel to VA regularly, so I’m open to going a bit out of my way for a dealership that’s upfront and fair.
Has anyone had a good experience with a transparent Toyota dealership in this region recently? Would love to hear where folks have had success placing factory orders or buying without games.

 

[pbridwell]

Let's list the dealerships you know of which will sell the 2025 4Runner at MSRP price with no dealer markup. Here's the ones I know of...

Longo Toyota -- El Monte, CA
Elk Grove Toyota -- Elk Grove, CA
Toyota of Anaheim -- Anaheim, CA
Walnut Creek Toyota -- Walnut Creek, CA

I’m getting my TRD Off Road Premium in Everest from Larry H Miller Murray UT at the end of the month. No markup just MSRP

 

[bancroftdg]

Any dealers in New England, preferably in Mass? I found a white TRD-OR coming into Irwin Toyota in NH but they want $1K over MSRP

 

[6GRunner]

Longo Toyota in Prosper, Texas, does not add market adjustments, and I had no difficulties with my purchase (2025 4Runner Off-Road Premium) or my trade-in. Ask for Edwin Tillman. He’s a true gentleman.

 

[jiggie]

Maplewood Toyota and Rudy Luther Toyota in Minnesota do not have ADM.

 

[Gerg-G]

Assuming the dealer reflects dealer added options and markup/discount beyond that to the Toyota Search Inventory website, you can follow the spreadsheets mentioned in the thread below to see those. (Markup in the spreadsheet is the amount the total dealer selling price is different than the TMSRP)

https://www.4runner6g.com/forum/threads/2025-4runner-allocations-list-spreadsheet-gas-hybrid-msrp-vs-list-price-vin-eta-ship-status-dealer-hold-status-.2707/

 

[ShaneNTenn]

Fox Toyota in Clinton, TN, just north of Knoxville selling at MSRP, no dealer mark-ups.

 

[CarlMc420]

Any dealers in New England, preferably in Mass? I found a white TRD-OR coming into Irwin Toyota in NH but they want $1K over MSRP

Lexington Toyota, ask for Nick Lamonkis and mention my name. If you buy I get $100, split it with you

zero markup, got my TRD OR Prem at $57,068 only add ons were tow package and floor mats, wanted both anyway. No pressure no bs, they treat you right

 

[onlywayman]

Anyone know of any dealers in the Greater Cleveland area (Ohio) selling at MSRP?

Toyota west Columbus ohio

 

[jiggie]

I’ve actually found that most dealers do not have markups/ADM. I wonder if we should just have a thread that calls out the ones that do it?

 

[Shawnishhere]

Interstate Toyota in Monsey, NY does not have any markups. Had a great buying experience with them. No hidden fees and only a $175 doc fee.

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