I think there’s a gap in the market for a product that has the quality of a running board like bonrunner’s, that mounts to the frame. The value prop of such a product is that for off road enthusiasts, it provides a step for the wifu, while not creating a liability for body damage. If it takes an impact off road, it can crumple, or bend, or break and that’s fine. It’s relatively cheap to replace. But most importantly, it didnt crumple your body work. It’s not for the off-roader who needs a legit slider, but for the one who wants a bit of protection or insurance against an occasional misstep.
yes there is a gap between 500-1000 but the problem is, the cheap ones dont want to spend the time/effort/research into building something inbetween. either people build for cheap or you build for robust and you build for that demand. (cheap/robust)
the demand for the inbetween is such a niche market. i can probably count on my hand(s) the number of people that want the inbetween specs in the forums.
you as a builder/seller are going to spend the time/effort to try to sell to maybe 5% of a small group of of people out of a group of people already looking at either cheap or purpose built who is a subset of the general public that has no need for anything beyond oem parts.
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