I think you don't comprehend how complicated that question actually is for most vehicles. 25% of MSRP may be the case for any vehicle with zero US-manufactured parts and/or assembly locations of sub-assemblies.
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I don't think anyone was expecting Toyota to raise the price of their vehicles. The issue is the amount that US dealers pay (finance) Toyota after arrival in the US and including tariffs. At best, the article implies that Toyota will subsidize the tariff on behalf of its US dealers (not clear if that includes SET and GST since they are different than the dealer networks in the rest of the US regions), but they almost certainly cannot do that forever. Nobody yet knows how the amount of tariff per vehicle will be calculated. Possibly more info will be provided tomorrow.
I get that we’re analyzing semantics here but I think is safe to take it at face value that vehicle prices aren’t going up in response to this, for the time being. Why else would they put out this statement, it’s not like they were going to raise MSRPs for the 25 model year cars on top of the passing the entire tariff on. They are figuring out exactly how that money will be spread around (by lowering fixed costs to compensate) Proof will be in the pudding the next couple weeks with actual sale prices though"While closely monitoring developments from U.S. authorities including tariffs, we'll continue to work on reducing fixed costs and maintain our current operations for the time being," a Toyota spokesperson said in a statement.
It doesn’t sound to me like they ruled out raising prices. Reuters said:
“Toyota will keep running its operations as it has been and focus on bringing down fixed costs, it said on Monday, not expressing any intention to raise vehicle prices in response to U.S. President Donald Trump's tariffs.”
There may be better Japanese language reporting on the topic.
I wanted a TRD Sport, but I'll wait until the coming recession begins to turn in a few years. Any 'tariff' on a $56K auto, well, its a joke........https://www.cbsnews.com/amp/news/trump-auto-tariffs-gm-ford-stellantis-car-prices/
These go into effect on April 2nd.
any idea how quickly they are gonna tack on these charges to the MSRP?
my vehicle is due to land on April 12.
The goal is to reduce the trade deficit. And instead of American car companies producing better products the rest of the world wants, this is a big government move to force feed the (American) population with our own bottom tier products. Ironically, this hurts American consumers the most and is bad for business. We live in a global economy. Why are people drooling over reshoring manufacturing jobs, they are going by way of automation anyway.
if they add a single cent on top of my already inflated 4Runner price I’m out. Drive my J-Vin Rav4 v6 a while longer till this circus moves on
Here's hoping that holds till I get my TRD ORP, scheduled for 4/27 to 5/9! Can't do much of an increase in price.. currently expecting to get it at MSRP. Thanks for posting.Toyota will not increase the price of there cars despite the tariffs.
https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/