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AmericanAdventureLab

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Our 6th Gen 4Runner MASS Platform for the Non-Hybrid is now LIVE – and we couldn’t have done it without YOU!

What started as a rough idea quickly turned into a deep R&D mission, and the 4Runner6G community was there every step of the way. From early sketches to prototype tweaks, the feedback shaped what this product became – and we’re seriously grateful.

The finished system is exactly what we set out to build:
  • 3mm 5052 aluminum, CNC cut, bent, and powder-coated here in the USA
  • Bolts in with no drilling required
  • Threaded tie-down points everywhere for MASS (Modular. Adaptable. Storage. System) modules (storage drawers, fridge slides, work surface slides, etc.) (7x5), Packout trays, or anything else you can dream up
  • Removable and Fixed access door options. Depending on your plans for under platform storage.
  • Super-easy installation and removal process
  • Optional Accessory Trays featuring provisions for Onboard Air and/or Auxiliary power.
With a Mil-Spec coating option – this is true American innovation. We built a superior product, made it repeatable, and kept the price on par with similar products of less durable materials.

It’s light, strong, and ready for everything from commercial work rigs to overland builds – or even just giving your dog a better place to ride.

A massive thank you to everyone who chimed in, challenged ideas, and pushed this design to be better. Your input made this product what it is.

A detailed installation video will be filmed this coming week, and will soon be added to the product page as well as our YouTube channel.

👉 Full details here: https://americanadventurelab.com/product/6th-gen-4runner-mass-platform-non-hybrid/

We can’t wait to see the installs from this crew – and hear what you mount to yours first.

Note: The product page hasn't been fully configured, so if you'd like to purchase the package with dual accessory mounts, you'd have to go to their respective product pages and select the options and quantities there.

Please feel free to reach out to me via DM here on the forum! If there are products you are interested in and have not found the product page for it yet, please let us know and one of our customer service agents can assist you in building an order.

I promised an exclusive limited-time (2 weeks) discount code for 4Runner6G members, so here it is!

Enter 6G4RUNNER at checkout for 10% off the platform and all applicable accessories and MASS Modules.

2025 4runner 6th gen New Product: 4Runner 6G MASS Cargo Platform - Non-Hybrid (American Adventure Lab) 4Runner 6G MASS Cargo Platform - NonHybrid (American Adventure Lab)
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Brian Day

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Coupon doesn't work .
Could just be me ?
Never mind , it was just me . lol
Ordered !
 
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AmericanAdventureLab

AmericanAdventureLab

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First Name
James
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Coupon doesn't work .
Could just be me ?
Never mind , it was just me . lol
Ordered !

Haha! Thank you Brian! Make sure to reach out if you have any issues when the time comes for the install, and I"d love to see some pictures!
 

WayneAllan

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Can't wait to get mine, thanks for all the hard work in designing this, and the assist with my build, I heard it once said “Creativity is thinking up new things. Innovation is doing new things.”
 

quadna71

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That final version looks fantastic! I'd grab one right away but with Christmas around the corner I better watch my dollars. Might be a great January 1st gift to myself. The surface is perfect for dragging beach equipment in/out all season. Much more robust than the existing carpet!

Quick question: I didn't see it specifically mentioned in any literature, but the rear seats flip back down and lock right into place without any issues? It looks like in one of the pictures you have one seat locked down and one folded up but verification is nice.
 
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AmericanAdventureLab

AmericanAdventureLab

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James
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2025 4Runner, 2011 4Runner
Can't wait to get mine, thanks for all the hard work in designing this, and the assist with my build, I heard it once said “Creativity is thinking up new things. Innovation is doing new things.”
Thanks Wayne! I can't wait to see your install!
 
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AmericanAdventureLab

AmericanAdventureLab

TRD Off-Road Premium
Well-known member
Site Sponsor
First Name
James
Joined
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Threads
8
Messages
84
Reaction score
92
Location
St. George, UT
Vehicle(s)
2025 4Runner, 2011 4Runner
That final version looks fantastic! I'd grab one right away but with Christmas around the corner I better watch my dollars. Might be a great January 1st gift to myself. The surface is perfect for dragging beach equipment in/out all season. Much more robust than the existing carpet!

Quick question: I didn't see it specifically mentioned in any literature, but the rear seats flip back down and lock right into place without any issues? It looks like in one of the pictures you have one seat locked down and one folded up but verification is nice.
Absolutely! The rear seats function as designed. The platform doesn't interfere with them at all!
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