Why are so few Platinums being manufactured?

[SockMonkey]

Hello - I put a deposit down in May 2024 for a red Platinum and I'm beginning to think I will see a unicorn in a tutu before getting my hands on the 4Runner. I've been watching the allocation spreadsheet DAILY and have never seen more than four red platinums on the list at any given time across the entire US. My dealer has called on every one I've seen on the list and they are always pre-sold or are being held for a customer.

Does anyone know why there are so few Red Platinums being manufactured? It actually looks like not many Platinums of any color are coming out. I have a leased 2022 Limited and am nearing the end of my first lease extension. I think TFS will let me do a 2nd extension but I'm not sure what happens after that if I'm still waiting for a 2025, or 2026 at that point.

Sponsored

 

[jiggie]

It definitely is the rarest trim, thats for sure. I had a dealership a few hours away have a red one available for a few weeks, but we ended up finding a different color closer.

Its whatever algorithm Toyota uses to anticipate demand. Most dealerships we've spoken to have been pretty explicit about having a Top 3 color choice and be flexible about options, because they have virtually no control, and or very limited control over what is given to them. So if your heart is set on red, you might be waiting a while.

 

[SockMonkey]

It definitely is the rarest trim, thats for sure. I had a dealership a few hours away have a red one available for a few weeks, but we ended up finding a different color closer.

Its whatever algorithm Toyota uses to anticipate demand. Most dealerships we've spoken to have been pretty explicit about having a Top 3 color choice and be flexible about options, because they have virtually no control, and or very limited control over what is given to them. So if your heart is set on red, you might be waiting a while.

Unfortunately for me, I'm dead set on Red. This will be my 8th 4Runner and I've had every other color option, or something very close. I guess, worst case scenario, I buyout my lease then do a trade-in when I hit the Red Platinum lottery.

 

[Wsspitz]

I had to travel 600 miles to get my platinum. I was checking on the allocation page religiously daily. Hang in there. I absolutely live my heritage blue platinum.

 

[JR1]

Unfortunately for me, I'm dead set on Red. This will be my 8th 4Runner and I've had every other color option, or something very close. I guess, worst case scenario, I buyout my lease then do a trade-in when I hit the Red Platinum lottery.

I think Supersonic Red is the top color. But I am biased.

 

[Wsspitz]

Look great. My wife was set on Red for her Crown Signia. I have to admit it looks great.

 

[Nodak]

just so you know, i've been waiting for a blue platinum since dec-2024. and i have a specific FIO/PIO. i dont mind waiting.

 

[Boofers]

FYI. I put a deposit in early March 2025 for a Platinum in Underground. Still nothing

 

[Nodak]

the last time i pulled a run from the csv file, 10-jun-2025 show 212 platinums in the system (didnt have color break outs)

todays csv shows the following...

Platinum FT4WD	92​
Black	24​
Wind Chill Pearl	20​
Underground	19​
Cutting Edge	16​
Heritage Blue	9​
Supersonic Red	4​
Grand Total	92​

Platinum FT4WD	92​
Black	24​
AR	2​
CA	1​
FL	2​
KY	1​
MA	2​
MD	1​
MI	1​
MO	3​
MT	1​
NV	1​
NY	2​
PA	1​
TX	4​
VA	2​
Wind Chill Pearl	20​
AZ	2​
CA	2​
CO	1​
IL	1​
MI	1​
MT	1​
NE	2​
NH	2​
NJ	1​
OK	1​
PA	1​
TX	2​
VA	1​
WI	1​
WV	1​
Underground	19​
CA	2​
CO	1​
KS	1​
MD	1​
MN	2​
MO	1​
NJ	1​
NM	1​
NY	2​
OH	1​
TX	3​
VA	2​
VT	1​
Cutting Edge	16​
IL	1​
MA	1​
NE	1​
NH	1​
NJ	1​
NY	1​
PA	2​
TN	3​
TX	4​
VA	1​
Heritage Blue	9​
CA	1​
CO	1​
MI	1​
MO	1​
NH	1​
OR	1​
TX	1​
VA	1​
WA	1​
Supersonic Red	4​
AK	1​
KY	1​
OR	1​
WV	1​
Grand Total	92​

 

[Nodak]

then compare to all the other hybrids ...

TRD Off-Road Premium PT4WD	1673​
Ice Cap	380​
Cutting Edge	279​
Underground	275​
Black	246​
Heritage Blue	192​
Everest	187​
Supersonic Red	114​
TRD Off-Road PT4WD	992​
Ice Cap	305​
Underground	192​
Cutting Edge	145​
Black	139​
Everest	83​
Heritage Blue	74​
Supersonic Red	54​
TRD Pro PT4WD	372​
Mudbath	108​
Ice Cap	96​
Black	85​
Underground	83​
Limited FT4WD	351​
Wind Chill Pearl	119​
Underground	81​
Black	78​
Heritage Blue	56​
Supersonic Red	17​
Trailhunter PT4WD	301​
Ice Cap	104​
Underground	82​
Black	61​
Everest	54​
Platinum FT4WD	92​
Black	24​
Wind Chill Pearl	20​
Underground	19​
Cutting Edge	16​
Heritage Blue	9​
Supersonic Red	4​
Grand Total	3781​

 

[Nodak]

you have a better chance getting a limited optioned up to a platinum based on inventory.

you save roughly $2,000 trying to doll up a limited close to a platinum. but you only lose some minor QoL options that are not available across any other trim on the platinum. (digital key is standard, all other trims is an option if available)

depends if you like the black gloss mirror caps, door handles and unique black gloss wheels.

otherwise the limited is color matched in the mirror caps and door handles.

the wheels either you like them or hate them in gloss black

 

[SoCalChick]

you have a better chance getting a limited optioned up to a platinum based on inventory.

you save roughly $2,000 trying to doll up a limited close to a platinum. but you only lose some minor QoL options that are not available across any other trim on the platinum. (digital key is standard, all other trims is an option if available)

depends if you like the black gloss mirror caps, door handles and unique black gloss wheels.

otherwise the limited is color matched in the mirror caps and door handles.

the wheels either you like them or hate them in gloss black

That is 100% what I did. i bought on ebay, the handles and mirror caps in black. Ordered the trailhunter words in black to replace the chrome words on back.

 

[Qbania]

I'm opting out of my Wind Chill Pearl Platinum order in Victoria BC. I'm going to switch to a TRD Pro instead (White/Black/Underground) no matter to me. I want the red seats! LOL My mouth keeps watering looking at the TRD Pro builds out there.

Sponsored