Options Prices - Invoice vs MSRP (updated 2026)

[Nodak]

As of : 2026-06-23

CAVEAT : this list only has the options/pkg you can order from the factory/port
CAVEAT : this will NOT apply to GST/SET/Servco regions
CAVEAT : some items on the list are trim specific that you can order from FIO/PIO, other trims may not be able to get them from factory or port installed

if you want to use the tool i found for this ... (just change the trim you want to look up, there is a link up top of the page labeled "Change Vehicle". Then scroll down and select "View Options" then "Select Options" and expand the sections)

https://www.jdpower.com/cars/2025/toyota/4runner/hybrid-platinum-4wd

	INVOICE	INVOICE	RETAIL	RETAIL	RETAIL %
	2025	2026	2025	2026
2in 6k Load Towing Trailer Ball	20	20	24	24
4Runner All Weather Cargo Mat	110	121	130	140	7%
4Runner All Weather Floor Mats	155	155	199	199
4Runner Carpet Cargo Mat	110	121	130	140	7%
4Runner Carpet Floor Mats	191	155	248	199	-25%
Accessory Ready Boot Brush	17	17	20	20
Accessory Ready LED Latern	124	124	160	160
Accessory Ready Multitool	43	43	50	50
Accessory Ready Storage Container	48	48	55	55
ARB Platform 3/4 Length Roof Rack	1462	1729	1710	2025	16%
Aux Switch Wire Pigtail Kit	51	NA	60	NA
Badge Inserts Rear Matte Black	56	56	65	65
Badge Inserts Rear Reflect Black	56	56	65	65
Badge Inserts Rear Toyota Bronze	56	56	65	65
Badge Overlay Front Toyota Bronze	167	167	189	189
Badge Overlay Front Toyota Matte Black	167	167	189	189
Badge Overlay Front Toyota Mudbath	167	167	189	189
Badge Overlay Front Toyota RED	167	167	189	189
Badge Overlay Front Toyota Reflect Black	167	167	189	189
Badge Overlay Front Toyota White	167	167	189	189
Badge Overlay Rear TRD Pro Matte Black	116	116	139	139
Badge Overlay Rear TRD Pro Reflect Black	116	116	139	139
Badge Overlay Rear TRD Pro Reflect Silv-Red	116	116	139	139
Badge Overlays Bronze (Limited)	116	116	139	139
Badge Overlays Bronze (TRD Pro)	73	NA	89	NA
Badge Overlays, Front Toyota Wave Maker	#N/A	167	#N/A	189
Black Chrome Wheel Locks	71	71	90	90
Black Powder Coated Oval Tube Side Steps	571	571	675	675
Bright Chrome Wheel Locks	#N/A	71	#N/A	90
Cargo Tote	50	50	60	60
Cat Back TRD Exhaust Upgrade	1184	1184	1395	1395
Coin Holder Ash Tray Cup	23	23	29	29
Color Keyed Bodyside Moulding	213	219	250	260	4%
Comboination Lock Console Safe	360	360	400	400
Connected Services Trail Offering 2yrs	314	314	325	325
Digital Key	245	245	275	275
Door Edge Protection Film	85	NA	100	NA
Emergency Assistance Kit	63	63	75	75
Fleet Premium Data Package 5 Years	#N/A	483	#N/A	500
Fleet Standard Data Package 5 Years	#N/A	193	#N/A	200
Frame Mounted Rock Rails	#N/A	839	#N/A	990
Front Color Keyed Door Edge Guards	106	123	120	150	20%
Front Illuminated Bright Chrome Badge	218	218	285	285
Front Illuminated Dark Chrome Badge	218	218	285	285
Front Integrated Dash Cam System	425	425	499	499
Front Rear Molded Black Mudguards	142	146	160	175	9%
Front Red Tow Hooks	152	152	180	180
Full Coverage Black Key Glove	17	21	20	25	20%
Gloss Black Roof Rail Cross Bars	363	363	420	420
Grey Powder Coated Oval Tube Side Steps	571	571	675	675
Hood Rear Door Topo Black Graphics	#N/A	363	#N/A	385
Hood Rear Door Topo Clear Graphics	#N/A	363	#N/A	385
Interior D Pillar Cargo Lights	356	356	375	375
Interior Grey Door Panel Protectors	105	105	135	135
Led Liftgate Light	178	178	200	200
Moonroof	#N/A	757	#N/A	850
Multimedia Screen Protector - Glass	95	95	105	105
On-Off Front Stabilizer	#N/A	1094	#N/A	1230
Paint Protection Film	355	355	439	439
Phone Charge USB Cable Kit	#N/A	61	#N/A	70
Power Running Boards	894	894	1005	1005
Pre Wired Aux Switches	356	356	400	400
Predator Drop Black Side Steps	595	595	699	699
Premium Paint TRD Pro	#N/A	618	#N/A	695
Rear Diff Steel Skid Plate	384	384	425	425
Rear Recovery Hook	#N/A	115	#N/A	135
Retractable Black Cargo Cover	115	115	135	135
Roof Rail Cross Bars Gloss Black	#N/A	363	#N/A	420
Sirius XM Trial 33 Months	338	338	350	350
Special Color	423	423	475	475
Steel Skid Plate Front Trailhunter	362	362	415	415
Third Row Seating - Fabric	686	685	770	770
Third Row Seating - Limited	1184	1184	1330	1330
Tow Tech Package	356	356	400	400
Towing Ball Mount	53	53	65	65
Trans/Mid Steel Skid Plate	303	303	355	355
TRD BK3 Wheel Center Caps	52	52	65	65
TRD Cast Aluminum Black Side Steps	1063	1063	1250	1250
TRD Front Powder Coat Skid Plate	484	484	560	560
TRD Panel Drop In Air Filter	#N/A	84	#N/A	90
Universal Tablet Holder	#N/A	90	#N/A	99
USB Phone Charging Cable Kit	61	61	70	70
Wheels 18in Accessory TRD Black	1124	1124	1325	1325

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[Dead Horse]

It's so weird that things like that shitty dashcam is a $425 invoice price, when you can buy a MUCH better camera for more like 150 bucks and install it in 10 minutes. That accessory lantern is pretty high too.

Yet...Things like the power running boards retail at a hair over $1,000 and you cannot come close to that price for them aftermarket. Getting a set of those installed is $1,500-$2,000 all day. PIO those if you can, for sure. A couple of the factory options are pretty crazy deals too. Like the aux switches and tow package both being around $400. Both add more than that, easily, in cost. Hell, the aux switches add a lot of wiring AND whole alternator setup to the (hybrid) engine, which you know ain't cheap if you've ever bought a Toyota alternator LOL

Some of the other things on this list are just absurd, and everything around me is full of them (I'm in the GST cartel region). USB cables for $61...What...Did they buy them from Monster Cable in 2005?

 

[Nodak]

It's so weird that things like that shitty dashcam is a $425 invoice price, when you can buy a MUCH better camera for more like 150 bucks and install it in 10 minutes. That accessory lantern is pretty high too.

Yet...Things like the power running boards retail at a hair over $1,000 and you cannot come close to that price for them aftermarket. Getting a set of those installed is $1,500-$2,000 all day. PIO those if you can, for sure. A couple of the factory options are pretty crazy deals too. Like the aux switches and tow package both being around $400. Both add more than that, easily, in cost. Hell, the aux switches add a lot of wiring AND whole alternator setup to the (hybrid) engine, which you know ain't cheap if you've ever bought a Toyota alternator LOL

Some of the other things on this list are just absurd, and everything around me is full of them (I'm in the GST cartel region). USB cables for $61...What...Did they buy them from Monster Cable in 2005?

added markup column in case you want to see it.

 

[Dead Horse]

Ha! I was randomly doing the math on certain items because I was curious if the markup was a fixed or varied %. You the man.

To be honest, most of the markups aren't as egregious as I would have predicted.

 

[Nodak]

if and when they update the FIO/PIO invoice pricing i will update the list for 2026

 

[Nodak]

updated the list and added 2026 pricing vs 2025

at this point ARB is just price gouging for the name

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