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My dealer actually showed me the this info too, thanks! I would have never known what I was looking at if I didn't see your post here. Your comment about never seeing invoice pricing didn't pan out in my case, I got an offer at ~$500 less than invoice. I bet Toyota has a holdback that you can...

Hi Guys, Just to close the story here, I ended up negociating an offer ~8% under MSRP on a SR5 with 4x4. Only other options were third row seats & floor mats. Including their doc fee, it was ~$3600 off. My guess is that it was ~$500 less than their invoice price. They probably kept some few...

I'm not sure whether the 4runner has one, but anyone try pinning the transmission cooling thermostat open temporarily and repeating a climb known to cause an overheat event?

^Thank for helping a stranger out! There are a couple of dealers local that are advertising sales prices pretty close to invoice...temping!

Could I trouble you for a direct comment on my replication of your math? When it comes to ~$45k, let's just say I have a case of separation anxiety. I was able to find a dealer that was willing to match the highest discounts on that csv, but not beat. That might be a clue. SR5s can be had here...

Nodak, that was really helpful. Thank you for helping me. As an example, just with rough numbers: Per KBB, an SR5 ice cap with 4x4 and no other options has an invoice of $40799 Your options had an average invoice that was 87% of "retail", which I'll read as MSRP. A couple of the dealers at...

So is a few percent beneath MSRP "pretty good?" That csv lists a few base trims that are ~$3k beneath MSRP.

^Dealers are near the top of the list of advertised price. It's an SR5 with minimal options with 2-3k off MSRP. I have never bought a new toyota, so I'm not sure how much room there is negotiations.

Hi Guys, New guy considering a 4runner. A couple of local dealerships have 4runners SR5 with 4x4 and the third row with ~2.5 to 3k below MSRP advertised as their price. Just curious what people are getting in iterms of pricing recently? Not sure how much I can expect in the negotiation. I...