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Hey everyone — quick heads up! Our Black Friday Sale just went live at American Adventure Lab. Everything is 10–50% off, including lighting, MASS cargo systems, mounts, and more. If you’ve been waiting to start (or finish) a build, this is the lowest pricing we run all year. Link to the...

Our 6th Gen 4Runner MASS Platform for the Non-Hybrid is now LIVE – and we couldn’t have done it without YOU! What started as a rough idea quickly turned into a deep R&D mission, and the 4Runner6G community was there every step of the way. From early sketches to prototype tweaks, the feedback...

Hey everyone, We’re in the final stretch of releasing our MASS+ Cargo Management System for the 6th Gen 4Runner (non-hybrid) and wanted to get your input on something important. When it comes to installation instructions, would you prefer: A detailed installation video, or A traditional...

I'm not sure how I missed this forum category when I made my first post, but I'll throw it in here in case anyone doesn't look in the other category. Sorry to anyone that see's this in multiple places! Last week I built the first working prototypes of our accessory trays for the 4R6 MASS...

We’re in the middle of R&D on our new MASS+ platform for the 6th-gen 4Runner, and one of the areas we’re focusing on is accessory trays. These trays will give you the option to mount gear like: Onboard air: Brushed or brushless ARB Twin Compressors Aux power: Dual 30Ah battery setup paired...

We are continuing the R&D process for our 6th‑generation 4Runner MASS+ storage platform. The 6th‑gen platform will build on our 5th‑gen 4Runner platform, which uses 1/8″ steel mounting rails and lightweight 5052 aluminum top plates. That combination of steel and 5052 aluminum offers an ideal...

Hello everyone, My name is James, and I'm the Chief Design Strategist at American Adventure Lab. Since 2018, we’ve established a strong reputation in the Jeep market, and now we’re excited to expand our focus to Toyota and Lexus. Our team is based in Southern Utah, a region renowned for its...

We are hoping to have our solution for the 6th Gen available soon. Here's an early prototype image. The production version will have access doors for the storage area under the platform, and possibly some mounting solutions for aux batteries or compressors under the floor.